Unlock Real-Life performance Data
Chloe LiveLab brings a new layer of real-world evidence from actual consumer use once your ingredient is in market. Compliance at scale.
Real-Life Usage Data with Chloe LiveLab
LiveLab gives you a compliant, scalable way to measure real-world performance.
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Chloe LiveLab goes beyond controlled environments — capturing real-life behaviors, routines, and outcomes so you see how your ingredient performs in the real world.
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Track biometrics, wearable data, and self-reported outcomes to reveal which consumers respond best, what conditions matter, and how performance compares to expectations.
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Convert daily user experience into measurable insights you can use to strengthen product claims, refine positioning, and elevate your brand’s credibility.
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LiveLab helps you continuously learn, iterate, and grow — turning every user into a source of real-world evidence that fuels innovation and long-term trust.
Partners we work with
We believe budget should never be a barrier to rigorous, participant-centered research. Chloe is flexible and customizable to fit a variety of needs.
How LiveLab Works
Activate : Bring Existing Science
LiveLab doesn’t replace RCTs; it adds an ongoing stream of real-world evidence on top of existing clinical data once the ingredient is commercialized.
Deploy: Real users, real usage
Data is gathered directly from everyday consumers via connected tools (apps, CGMs, ePROs, wearables), to see how the ingredient behaves in typical use contexts, not just in a controlled trial.
Real-Life Data: Outcome Data Collected Automatically
Sentiment, self-reported outcomes, behavior, biometrics are reported automatically.
Evidence: Real-World Evidence
Actionable data for brand partners, sales teams, R&D, and marketing.
Real-world usage is your competitive edge.
Chloe Consumer Health enables brands to collect structured, post-purchase health data directly from consumers, bridging the gap between product usage and measurable outcomes.
Through surveys and wearable data collection, brands gain visibility into real-world behaviors, health signals, and audience trends. Turn everyday use into evidence, fast.
Collect Real-
World Data
Identify Brand Champions
Detect
New Signals
Increase Repeat Purchases
The “Always-on” Data Layer
Witness how your science performs in the real world, at scale and within regulatory guardrails. LiveLab is a scalable, compliant real-world evidence layer that ingredient suppliers turn on once they’re in market, to continuously learn from real users and turn everyday usage into data that strengthens claims, sales stories, and brand partnerships.
Post-Launch Intelligence
Design your protocol effectively with expert consultation and study design support.
Gain actionable insights from your data with thorough statistical analysis.
Publish and share your findings confidently with professional manuscript preparation.
Data-Driven Differentiation
Real-world evidence (RWE) dossier direct from consumers provided.
Continuous consumer experience dashboard.
Monitor outcomes over time with prospective observational studies.
Brand-ready insights for commercial teams.
Operational Excellence
Run your workflow efficiently from start up to close out.
Cleanly manage shipping logistics for study materials.
Scalable Across Brands
A single ingredient can power multiple LiveLabs with different brand partners, indications, and geographies, creating a scalable evidence layer across the portfolio rather than one-off studies.
Become a higher-value partner through continuous insight.
The Platform You Can Trust
We adhere to strict privacy standards and employ advanced security measures to ensure your information stays safe and you remain in control.
Your health information is always protected, private and secure.
HIPAA-Compliant
All data is stored and transmitted with industry-leading encryption technologies.
Transparency
We are committed to transparency with in-app adjustable sharing preferences.
Scalable Data Collection
No manual data collection or complex trial logistics.
Secure Encryption
The People behind People Science
Science by the People, for the People.
Belinda Tan MD, PhD
Co-CEO, Chloe by People Science
Noah Craft MD, PhD
Co-CEO, Chloe by People Science
Ashley Mateus, PhD
Chief Operating Officer
Crisel Erfe, MD
Strategic Operations & Solutioning
Let’s create the future of clinical trials together.
If you have any questions or would like to learn more about our services, please fill out the form below, and our team will get back to you promptly. We look forward to connecting with you.
ask@peoplescience.health
Los Angeles, CA
