Person holding a smartphone displaying a sleep tracking app with activity details and a calendar view.

Chloe Consumer Health

Where Real-World Data Meets Direct Brand Engagement

Real-world health data is your competitive edge.

Chloe Consumer Health enables brands to collect structured, post-purchase health data directly from consumers, bridging the gap between product usage and measurable outcomes.

Through surveys and wearable data collection, brands gain visibility into real-world behaviors, health signals, and audience trends. Turn everyday use into evidence, fast.

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Collect Real-World Data

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Detect New Signals

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Identify Brand Champions

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Increase Repurchases

Hand holding a pill bottle with a QR code on it, digital signature on a smartphone screen, sleep quality slider on a tablet, health tracking app on a smartwatch, sleep data and reports on smartphones.
Collection of digital health and fitness devices and apps including a hand holding a bottle with a QR code, a smartphone signing a document electronically, a sleep quality survey on a tablet, a smartwatch displaying activity data, a smartphone showing sleep tracking details, and multiple screens with health and activity graphs and reports.

1

Consumer purchases your product and downloads Chloe.

2

Consumer agrees to share their data with you.

3

They use your brand’s custom health tracker + their own wearables.

4

They see their results from using your product.

5

You see the aggregate data of all your customers.

How It Works

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Activate

Connection between Purchase and Participation

Brands set up a customized consumer health study on the Chloe platform. A QR code or link placed on product packaging (or sent via email) invites shoppers to participate. After scanning, consumers seamlessly enroll via the Chloe app.

Person holding a smartphone displaying a sleep study app with calendar, activities, and completion details.

Engage
Consumers with Personalized Health Tracking

Once enrolled, participants use a branded digital health tracker tailored to your product. They can monitor their own outcomes through both self-reported surveys and passive data captured via wearables and biomarker integrations, turning their experience into meaningful insight.

A digital interface showing a report on sleep quality. It has three tabs: Sleep Quality, Sleep Duration, Daytime Alertness. The Sleep Quality tab is active, displaying a change of +1.25 points. Below, a semi-circular gauge indicates a likely change from Sip2Sleep, leaning towards the 'Likely' to 'Highly Likely' range, but not reaching 'Almost Certain'.

Deliver
 Insights That Build Evidence and Trust

Consumers receive personalized, real-time feedback that reinforces product value and strengthens brand trust. Meanwhile, brands gain access to aggregated insights via a real-time dashboard, helping validate claims and enhance credibility.

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Unlock
Strategic Opportunities

Leverage these insights to refine messaging, uncover new target audiences, identify emerging health signals and behaviors, and explore whitespace opportunities across distribution, product development, and innovation.

What you can do with
Chloe Consumer Health

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  • Empower customers with meaningful insights into their own well-being. They’ll become brand advocates, more likely to repurchase, recommend, and stay engaged.

  • Speed up your product’s path to market credibility by gathering real-time, real-world evidence that substantiates claims.

  • Align product positioning with actual consumer experiences and outcomes.

  • Identify emerging segments based on behavior and health signals.

  • Uncover new use cases, health trends, and distribution opportunities.

  • Use real data to guide formulation updates and R&D decisions.

  • Five peach-colored stars arranged horizontally on a black background.

    “The Chloe app is amazingly easy and beautiful. Asking questions on app I got quick replies. I like the notifications and reminders on the Chloe app + garmin app bc I forget often.”

    Soo A., 28yo, CA

  • Five orange stars on a black background.

    “This app made this whole process super smooth and manageable.”

    Alisha P., 38yo, CA

  • Five orange stars on a black background.

    “I enjoyed participating in this study. Tech support was quick to fix any problems I experienced.”

    Dawn T., 54yo, NC

  • Five orange stars on a black background.

    “I appreciate the prompt responses when I had a question or issue. Made following the study much easier.”

    Claudia L., 43yo, CA

  • Five orange stars on a black background.

    "This was a very well organized study! Thank you for allowing me to be involved in this research!!"

    Elaine W., 62 yo, KY

  • Five orange stars against a black background.

    "Thank you for responding to my questions quickly. Good customer support."

    Richard N., 72 yo, CO

  • Five orange stars on a black background.

    "I appreciate the text reminders. The daily survey only took a few minutes. Response to questions through the app was great."

    Elizabeth R., 66yo, SC

See how leading brands are benefitting from Chloe.

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PEER REVIEWED PUBLICATION

Probiotic Anxiety Study on the Gut-Brain Axis

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DOUBLE-BLIND, PLACEBO-CONTROLLED, RANDOMIZED, DECENTRALIZED TRIAL

THCV Improves Energy and Wellbeing with Minimal Side Effects

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PARTICIPATORY RESEARCH

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Frequently Asked Questions

  • Shoppers scan a QR code or follow a link provided by your brand, on packaging, email, or online. They’re then guided to the Chloe app to quickly enroll and start tracking their health outcomes.

  • Studies are flexible and can run anywhere from a few weeks to several months, depending on your goals. We’ll help you choose a timeline that fits your product and the insights you want to uncover.

  • Participants receive real-time, personalized feedback on how the product may be impacting their health, helping them understand their own results and feel more connected to your brand.

  • Chloe goes beyond ratings and reviews. It collects structured health data, both self-reported and passive, so you can measure real-world outcomes and consumer experiences with scientific depth.

  • Chloe gathers survey-based feedback, wearable and passive health data (when enabled), and product usage patterns, giving you both subjective and objective insights, all anonymized and consent-based.

  • It connects product usage with real-world health outcomes, letting you substantiate claims, uncover new use cases, refine targeting, and strengthen messaging, all based on real consumer data.

  • Most trackers can be live in just 2–3 weeks, depending on your study design and setup. Our team will guide you through a fast and seamless onboarding process.

  • Yes! We offer full support in crafting your tracker, from study design and data strategy to survey development and compliance, so you get the most valuable insights for your goals. We also have a vast library of pre-set templates available to choose from.

Ready to Research?

Turn your customers’ everyday health data into your most powerful competitive asset. Explore Chloe Consumer Health today.