Unlock Real-Life Performance Data

Chloe LiveLab brings a new layer of real-world evidence from actual consumer use once your ingredient is in market. Compliance at scale.

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Real-Life Usage Data withChloe LiveLab

LiveLab gives you a compliant, scalable way to measure real-world performance.

Evidence from real-world use

Chloe LiveLab goes beyond controlled environments — capturing real-life behaviors, routines, and outcomes so you see how your ingredient performs in the real world.
Understand what drives real results

Track biometrics, wearable data, and self-reported outcomes to reveal which consumers respond best, what conditions matter, and how performance compares to expectations.
Build stronger, claim-ready evidence

Convert daily user experience into measurable insights you can use to strengthen product claims, refine positioning, and elevate your brand’s credibility.
Deliver ongoing value from every customer

LiveLab helps you continuously learn, iterate, and grow — turning every user into a source of real-world evidence that fuels innovation and long-term trust.

Partners we work with

We believe budget should never be a barrier to rigorous, participant-centered research. Chloe is flexible and customizable to fit a variety of needs.

How LiveLab Works

Activate

Bring Existing Science

LiveLab doesn’t replace RCTs; it adds an ongoing stream of real-world evidence on top of existing clinical data once the ingredient is commercialized.

Deploy

Real users, real usage

Data is gathered directly from everyday consumers via connected tools (apps, CGMs, ePROs, wearables), to see how the ingredient behaves in typical use contexts, not just in a controlled trial.

Real-Life Data

Outcome Data Collected Automatically

Sentiment, self-reported outcomes, behavior, biometrics are reported automatically.

Evidence

Real-World Evidence

Actionable data for brand partners, sales teams, R&D, and marketing.

Real-world usage is your competitive edge.

Chloe Consumer Health enables brands to collect structured, post-purchase health data directly from consumers, bridging the gap between product usage and measurable outcomes.

Through surveys and wearable data collection, brands gain visibility into real-world behaviors, health signals, and audience trends. Turn everyday use into evidence, fast.

Collect Real-World Data

Detect New Signals

Identify Brand Champions

Increase Repeat Purchases

The “Always-on” Data Layer

Witness how your science performs in the real world, at scale and within regulatory guardrails. LiveLab is a scalable, compliant real-world evidence layer that ingredient suppliers turn on once they’re in market, to continuously learn from real users and turn everyday usage into data that strengthens claims, sales stories, and brand partnerships.

Work With Us

Post-Launch Intelligence

Design your protocol effectively with expert consultation and study design support.
Gain actionable insights from your data with thorough statistical analysis.
Publish and share your findings confidently with professional manuscript preparation.

Data-Driven Differentiation

Real-world evidence (RWE) dossier direct from consumers provided.
Continuous consumer experience dashboard.
Monitor outcomes over time with prospective observational studies.
Brand-ready insights for commercial teams.

Operational Excellence

Run your workflow efficiently from start up to close out.
Cleanly manage shipping logistics for study materials.

Scalable Across Brands

A single ingredient can power multiple LiveLabs with different brand partners, indications, and geographies, creating a scalable evidence layer across the portfolio rather than one-off studies.
Become a higher-value partner through continuous insight.

The Platform You Can Trust

We adhere to strict privacy standards and employ advanced security measures to ensure your information stays safe and you remain in control.

Your health information is always protected, private and secure.

HIPAA-Compliant

All data is stored and transmitted with industry-leading encryption technologies.

Transparency

We are committed to transparency with in-app adjustable sharing preferences.

Scalable Data Collection

No manual data collection or complex trial logistics.

Secure Encryption

The People behind People Science

Science by the People, for the People.

Belinda Tan MD, PhD

Co-CEO, Chloe by People Science

Noah Craft MD, PhD

Co-CEO, Chloe by People Science

Ashley Mateus, PhD

Chief Operating Officer