WEBINAR
How to Shop for a CRO
(Without Wasting Your Budget)
July 22 May 20, 2026 · 10:00 AM PT / 1:00 PM ET · 45 Minutes
Overview
Confused by increasing regulatory demands and investor pressures in the dietary supplement market? You have the research budget, but where exactly should you allocate it?
Join our expert panel for a focused masterclass on identifying your specific research goals, accurately budgeting for clinical trials ($100k vs. $1M+), and navigating the complex landscape of Contract Research Organization (CRO) selection. Learn how to identify structural red flags in proposals and select a partner that can build your brand’s ultimate clinical data IP moat—successfully bridging scientific endpoints with commercial success.
Date
Wednesday, July 22
Time
10:00 AM PT / 1:00 PM ET
Duration
45 Minutes
Format
Live Presentation & Expert Panel Discussion
Register here
What We'll Cover
Navigating New Market Pressures
Learn how shifting investor expectations, DTC market expansion, and heightened FTC/DSHEA regulatory risks are turning brand-level clinical evidence into a mandatory asset for both CPG brands and ingredient suppliers.
Commercial-Focused Study Design
Stop paying for "just data." Discover how to define your true research goals (market research vs. gold-standard clinical trials) and align your trial endpoints with the exact benefits your consumers and investors care about
The Complete CRO Evaluation Checklist
Get a practical framework to evaluate vendor proposals. We will break down critical evaluation criteria, including true supplement category fit (vs. pharma-first shops), fluency with structure/function claims, blinding capabilities for unique ingredients, and transparent fee structures.
Maximizing Clinical ROI as an IP Moat
Understand why modern investment banks and boards treat proprietary clinical evidence as a foundational intellectual property moat, and how to maximize the commercial valuation of your data.
Meet the Speakers
Sarah Burden
Senior Director of Sales
People Science
Jacqueline Jacques
President & Co-Founder
Thrive Advisory Group
Director of Product
People Science